30th September 2024

The task for this lecture is to create a SWOT in term of my soft and hard skills as a creative and future business I wish to make for myself as an artist.

ANALYSIS OBJECTIVES

• Review my arts practice
• Develop a creative business plan

INTERNAL FACTORS

STRENGTHS +

Understand financial planning
Have reasonable techniques across different mediums
Have an unusual approach to how I use my different skills to create across mediums
Have an interest I’m really passionate about and are my main subject and inspiration for my work
Have a good understanding of the range
of work I want to produce

WEAKNESSES –

Poor at marketing myself
Not really mastering any particular skill because I create across a lot of mediums. Need to refine
what I use and how I use it.
Don’t create enough and experiment – lack the confidence
Don’t have the tools rely on access to
University facilities for some things
Haven’t built a relevant portfolio

EXTERNAL FACTORS

OPPORTUNITIES +

I already have access to a customer base I just need to promote myself because I am immersed in the
lifestyle
It’s a niche area and lots of opportunities
to get work out there

THREATS –

Feel the marketing is already saturated with artists
It’s a niche area

ANALYSIS SUMMARY

• My lack of confidence in whether there is room for my style of work in a saturated market is
  holding me back
• I need to be more confident at promoting myself and using social media effectively
• I need to build more of a portfolio
• The opportunities are there – I am holding myself back.